CategoryFashion

Asian and Korean Fashion Style

Fashion is an ever changing concept. Fashion lies icon style, fashion lies in presentation, fashion lies in the way you talk and also on the way you perceive things. style changes from country to country. The concept is differently practiced in different places depending on the climate and choice of the general population.

When talking about Asian style you have so much to say and so many things to present. Asian influence on fashion genre has increased with days. Several Asian countries have now entered fashion competitions to prove their likeness and respect towards impending fashion. Before they used to dot upon local markets and now they want to reach out to international fashion bazaars. They have crossed the lines and have always tried to come up with something new and extraordinary. This is what Asian style all about is. Lots of Asian designers are flooding the international fashion market with their innovations and fashionable endeavors. Most Indian designers are trying to mix and match traditionalism with contemporary fashion to make something really pleasing and appreciable.

Korean style is a more restricted one. They really find it hard to move out from their respective boundaries and present the world with something new and unique. Korean fabrics are excellent and they are enough to give other cloth materials a tough fight. Korean people have a legendary fashion history. They like to rule with conventional styles among contemporary fashion lovers. Korean fashion designers are hard workers. There is no scope of any kind of loop holes in the kind of design they are presenting the world. It is only that they are not so much interested in experimenting with their age old authentic fashion. They love the way they have always been. They dislike breaking rules and this is what Korean fashion is all about.

After the Koreans the Japanese to are not far behind. They have a host of their personal collections as well. Japanese fashion designers are both amazing and exceptional. Japanese fashion reflects both culture and soul. Its fashion reflects Japanese tradition and history. Japanese fashion is a perfect mixture of the past and the present. Starting from their traditional kimono ton contemporary western style outfits the Japanese fashion conscious population has always made a mark in fashion industry. Japanese fashion is not about flaunting.

They have silently presented the international market with world class designs. Japanese are extremely fashion conscious people because they believe in out and out enrichment with age, time and style. However, they hate unnecessary experimenting with uniqueness because they believe that what is traditional is always pure and trusted. Thus the world of international fashion has a lot to learn from Japanese fashion conscious people. They have presented the world with a different and exemplary STYLE STATEMENT.

Making a Fashion Statement With Style

Everyone has his or her individual style and fashion options make it possible for everyone to express their personality in style. Getting fashion items such as clothes, handbags and shoes among other different kind of accessories has been made easy. This is thanks to online stores which have eased shopping greatly for all fashion lovers. It is now possible to peruse through different online stores and what they have before making a purchase for the fashion items that you need.

Branded fashion labels offers endless opportunities for fashion lovers to find what they need to make their style statements. They cover the latest fashion trends for both men and women with a collection of shoes, leather goods and handbags. The clothing line is comprehensive and so is the accessories line which has everything designed to fit into the varying styles from one individual to another. There is definitely something for everyone in the store as far as fashion is concerned.

How to get the best fashion

One of the easiest ways that you can make sure that you get the very best with your fashion purchases is to choose the right store. Branded stores can be trusted to deliver the best for all your fashion needs. Here are some of the considerations that can help you make the right choice.

Variety: Does the store have a variety for you as far as the fashion items are concerned? The good thing about a store that has variety is that you can find everything that you need from clothes to shoes that match and other accessories and handbags to work out a look that is uniquely you.

Accessibility: Is the fashion store accessible from where you are? A good fashion store will have local branches in different areas to make it easier for customers to find the items that they need. When a store goes online, then all the accessibility barriers are eliminated. There are so many benefits of shopping online among them the possibilities to shop for whatever you need from any place and at any given time. Always consider how accessible you fashion store is so that you can choose one that will come to your fashion aid when you need it the most.

Product quality: If you want to make a fashion statement, then you will need to make sure that you go for quality products. A good trustworthy fashion store will have quality products which can be evaluated by the materials they are made of. For instance, leather products tend to be more of high quality and quite durable. There are however many other factors that can be considered to determine the quality of a product.

Experience in design: The years of experience in design together with quality craftsmanship makes a store or design house that understands the business. This helps in coming up with the latest fashion trends and a huge variety of designs to suit the varying preferences. You are bound to find very unique fashion pieces from such a store.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015’ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

The Latest Fashionable Accessories To Compliment Your Look

Fashion is not a single word, but it is the fusion of trendy clothing, the latest footwear and many more. All the components of fashion are essential in order to reinvent one’s look. In other words, it is one of the best approaches to upgrade the personality of an individual. In today’s time, people are going to crazy about fashion.

The term fashion has a close friendship with clothing. Indeed, fashion starts with the various kinds of trendy and stylish apparel. An individual makes them more beautiful and presentable with the help of proper attire. Actually, it helps a person to put a positive impression in front of anyone, for example colleagues, friends, relatives, etc. A perfect outfit brings the attention of all the people around you. If we talk about style, then footwear also not lag behind to upgrade one’s status.

Apart from clothing and footwear, fashionable accessories play an indispensable role in order to increase the level of fashion. It is a very essential element to accomplish one’s fashion. Even, an attractive outfit and footwear become faded in the absence of fashionable accessories. Indeed, they give new style to fashion. It really gives an alluring look to the people.

There are unlimited online shopping portals which provide endless fashion accessories online for men and women. All the accessories help to improve the personality of men as well as women. No doubt that the women have a large number of accessories as compared to the men. Bags and clutches are the most preferable accessories for women. Women generally love to prefer latest and best designer bags to carry all the necessary items. It helps not only to keep useful things, but it also upgrades the look of the women. The fashionable items fascinate men too. The wallet is one of the essential fashionable items for men. It is true that men are fond of latest and branded wallet. The wallet is used by most of the men as it offers the best service to contain important things like money, ATM card, credit card, PAN card, etc.

Do you know that there are various accessories of the latest fashion trends, including sunglasses, hats & caps, watches, belts, etc. which are preferred by both the genders? Let’s start from one of the most preferable fashion accessories i.e. sunglasses. This is the one of the favorite accessories for both men and women. It is very much in demand, especially in the sunny days as it provides shade around the eyes of an individual. It makes a person not only the fashion icon, but it protects the eyes of an individual against the sun’s UV rays too. It also works efficiently and effectively to make a person impressive and admirable. Hats and caps are also not lag behind from any other striking accessories. In fact, it improves the personality of a person. It protects an individual from sunburn too. Now, let’s come to another eye-catching and latest fashion accessory i.e. wrist-watch. It is considered as a significant adornment. It is a very effective ornament in order to define one’s status. Wearing watches is a very old trend, but still in vogue. Branded and stylish watches are craze of youngsters as well as young adults. It is rare to forget a belt when we talk about fashionable accessories. It is an integral element of fashion which adds spice to one’s look.

Finally, I want to conclude that there are a wide range of fashionable products which are effective to groom-up one’s personality. There is no doubt that there are endless shopping portals which provide such accessories online easily. But, it is very hard to identify one of the most trustworthy online shopping platforms among all. So, one should be very careful about both the quality product as well as a reliable online store before purchasing desirable product.

Wide Wild Fashion Internships

Fashion internships could be the best way of doing internships, if you view it as an integral part of your career journey. Also, it could be one great and effective way to spend your summer if you have not got any plans to do. However, whatever your reasons are, try to consider taking an opportunity to see inside of fashion industry.

The problem is probably for you who do not really get along with fashion or feel like not really following the trend and so on. Don’t worry about your personal experiences with fashion, because once you open your eyes to it, you will be more easily to adapt to the circumstance.

Frequent Offers on Fashion Internships

Some of you might have thought more forward, thinking that fashion is such a wide wild sphere, where many things could be in. Yes, that is definitely true. Similar to other business, fashion has many levels, zones and whatever you call it. Fashion is not only about culture or clothes, but it could also be about social media management and marketing.

So, to get you clearer illustration, we are going to reveal some internship programs for specific positions. First, you might be interested in joining fashion editorial internship. This internship would mainly require you to prove your skills in writing, doing research, reviewing and communications.

Have you ever read a fashion column in an online magazine?

If you have ever read a fashion magazine, you certainly get this internship is going to do to you. More or less, fashion editorial would challenge your knowledge in fashion or how you view the industry. Doesn’t it a pretty good opportunity to take?

Or, you may also be eligible for joining fashion internships focusing on social media platform. This one might not be so much different from fashion editorial, because a number of fashion business strive to get an intern who can do writing and have good communication skill to help them manage their blog.

Fashion internships offer you broad-ranged opportunities. Not only to those business or fashion students can apply for the offered positions, but photography students also have opportunities to get real experiences through being an intern in a fashion line.

So, in short, if you acquire creative skills and willing to challenge it, you can put fashion industry to be where you are going to take your first internship.

Tips On How To Get An Internships

It is an internship, but you do not have to be strictly formal like you are meeting a nation’s president in a formal bilateral meeting. Most of us would agree that internships are important in giving us real experiences before starting a real job. Internship is an integral phase needed to be passed in order to prove our qualifications to other people.

However, some people view it quite seriously that sometimes it makes the company feel a bit uncomfortable with their deeds. Those acts can possibly observed from your motivation letter and interview. In most cases, motivation letter tells the company many things about you.

Striving to Write Good Motivation Letter

One of the tips on how to get an internship which you really have to adopt is writing good motivation letter. This letter would help the company to examine what kind of person you are. Unfortunately, there are still lots of applicants going around mediocre writing skill, so that their products are also considerably mediocre.

So, to fix the problem, start writing your true selves, not others. Even if you try to adopt a letter template you find on the internet, do not strictly push it to your own. Give it some adjustments and modifications, based on your own situations.

If you want to show your qualifications, show it through concrete evidence, such as your achievements, certificates or anything relevant to your application. But, do not go crazy about giving all your trophies to them. Show the company your best quality.

Sometimes, being casual is also more comfortable in writing projects like a motivation letter. Though you send it to a large firm, try to put yourselves in their shoes. What kind of letter will make them comfortable while reading it? Since there must lots of letter sent to them, it will certainly be such massive boredom reading all-the- same letter.

Therefore, distinguish yourselves from others by taking different writing approach. Make them feel interested in hiring you without giving them too much embellishment on your letter. Be wisely concise.

Interview To Go

However, interview must also get your concern. Another tip on how to get an internship you can do during interviews is watching your step while interviews going on. Get yourselves neat and nice suit, polished shoes and clean socks. Whatever it is, do not disappoint them by presenting yourselves recklessly.

History of Fashion and Its Curse

General Description.

Taste and method of fashion varies from time to time, place to place, country to country and culture to culture. Fashion is one of the important factors of personality building. It is also one of the most prominent wishes of human beings because everyone want to have a beautiful personality. The people adopt many ways for satisfaction of this want. Most of the people define fashion with bright clothes and twinkling make-up etc. But in my opinion, it is the way by which we can improve our personality and also satisfy our wants and wishes. Moreover, it has a strong social impact.

Fascination of Fashion.

No doubt it is an age of fashions and glamour. The fascination of fashion is particularly very strong in our cities. Adults as well as teenagers know fully well the social importance of fashions. Everyone wants to become smart and point of inspiration. The craze to look smart and up-to-date is becoming stronger. Moreover, most of the companies prefer smart individuals apart from their intelligent mind caliber.

Main Factors of Fashion.

The garments industry is one of the main factors in developing in the fashion industry. This industry has deputed electronic, print media and internet for advertisements. They introduced new models and new advertising methodology in order to create fashion craze among the public. We can say that attractive advertisements and films are mainly responsible for this craze. The T.V. commercials and the press have also affected and captured the imagination of the people.

Role of Overseas Pakistani.

A lot of Pakistani are working abroad. They are playing an important role in development of this industry. Abroad Pakistani have exposure with foreign cultures. They are well aware of fashion and its importance. They are trying to import new fashions to Pakistan and invest more money in this sector. These investors have given a new look to this industry. Shopping plazas and markets have sprung up everywhere. Foreign designs and elegant dress-making are very much in demand. There are full-page coloured pictures of fashion-wears, powders, perfumes and cosmetics every week. Fabrics, footwear, furniture, fast food and video films have become the fashion of the day.

Flow of Fashion.

It spreads like the fire of a orest. The People in cities seem to have given themselves away to shifting fashions. Fashions move like windstorms. The glitter of advertisements makes everything most beneficial. We should realize its advantages and disadvantages, because all that glitters may not be gold in some cases.

Advantages / Disadvantages

I we use the fashion in correct way then it has many advantages. It shows us decorum of society. We can decorate ourselves and our houses with latest ideas of fashion. It shows us prudent consumption and expenditure of money. It helps us in saving of money, if we follow the right fashion in right time. The main example is seasonal clothes. One of its main disadvantage is waste of time and money. If we do not show flexibility then it became more harmful.

Growing Need for High-End Fashion Brands to Go Fur-Free

Animal fur is one of the high-priced raw material used in the production of high-end fashion products. The material has been used since time immemorial in human clothing. In recent times, inhuman practices in the fashion industry have come to the forefront including the perceived cruelty to animals and the unethical rearing of animals for the production of fur.

Animal fur in fashion and the growing consciousness

According to many animal rights’ associations, nearly one billion rabbits, 4 million foxes and 50 million minks are bred and killed for the sole purpose of producing fur from these animals. Both the breeding, rearing and killing practices have been labelled as inhuman and barbaric by most activists around the world. China has been the largest exporter of animal fur in the world and widely criticized for its alleged unethical killing of animals including cats and dogs.

Animal fur has remained in popular culture and fashion; especially, in its usage as a luxury textile. It is considered as a symbol of social and economic status because of its cost and rarity.

However, with the turn of the century, a lot of impetus is being laid on the production of ethical and conscious clothing sans the cruelty to animals on moral and ethical grounds for the sake of fashion.

After years of protests against the rampant use of animal fur in fashion, many animal rights activists have finally found some relief as many high-end fashion brands have gone fur-free. The move has been welcomed by authorities, activists, fashion industries and the general masses alike. Some of the leading names in fashion retail that have gone fur-free include Hugo Boss, Calvin Klein, Ralph Lauren, Tommy Hilfiger and Gucci.

Recent trends in the fur-free fashion revolution

Michael Kors, along with Jimmy Choo, is the most recent fashion brand to adopt a no-fur policy. Net-a-Porter is a popular luxury online shopping portal that has announced a no-fur policy across all of its e-commerce platforms.

A considerable work in this regard has been done by various animal welfare groups across the world. These include Born Free USA, part of the Fur Free Alliance, PETA and others.

One of the best examples of fur-free fashion is the popular London Fashion Week that welcomed fur-less fashion on its catwalk ramps. The event boasted of 86 percent of its shows to have featured completely fur-free fashion.

British designer-activist Stella McCartney’s introduced her fur-alternative label ‘Fur Free Fur’ featuring long-haired coats at the prestigious Paris Fashion Week.

The Road Ahead…

In spite of the efforts by animal welfare groups around the globe and fashion brands and retailers joining hands to fight the menace, a lot of work remains to be done in this regard. There are still many fashion retail brands who identify themselves with the prolific use of real fur in their products. The likes of Fendi, Dior, Saint Laurent, Louis Vuitton, Canada Goose and Karl Lagerfeld further need to reevaluate their stance on the matter.

Human fabrics have been evolving and fashion takes the baton forward in bringing new trends and innovations in the industry. The use of alternative fur is one of the champion alternatives, pioneered by Stella McCartney. Therefore, fur-free designs are here to stay and it’s high time that luxury fashion brands embrace ethical fashion for good!

Careers in the Fashion Industry

Interest in the fashion industry is on the rise, and so are the opportunities – and the competition. It is relatively easy to earn a degree in fashion design, merchandising, or fashion marketing. Each of these segments focuses on a different aspect of the fashion industry. As the fashion industry continues to grow, there is an increased need for educated and specialized staff in the fashion world. Those who have the appropriate fashion degree education will find that they are more marketable in this competitive industry. You will find that a fashion degree education offers programs that are tailored to what specific field you are interested in. The three main opportunities with a fashion degree are fashion design, fashion marketing and fashion merchandising.

Becoming a fashion designer is a dream for many people. But only those with artistic ability and serious determination will succeed in this competitive industry. A fashion designer has an eye for lines, textures and color and brings their vision to life through drafting. Once a final sketch is complete, the designer must choose materials to be used in the final product. After the fabric is chosen, a pattern is cut from the fabric and sewn together.

Fashion Marketing involves the advertising, design and business side of the fashion business. A fashion marketer has to have a comprehensive knowledge of the fashion industry to be able to identify what will be stylish and appealing to their target markets. They are responsible for recognizing and tracking upcoming trends as well as being familiar with the various consumer groups. Fashion marketing connects the designers to the public by tracking consumer-buying habits. The fashion marketer then come up with advertising campaigns to target specific groups that might be interested in the products.

Fashion Merchandising and marketing work hand in hand. Fashion merchandisers are responsible for buying the clothes and presenting them to stores. One of the largest parts of fashion merchandising is creating displays to help consumers want to buy the products. Fashion marketing is basically the selecting of clothing lines and choosing how the will be presented to the market.

You should consider a career in the fashion industry if any of the above fields are appealing to you. Fashion is a career that combines business aptitude and an artistic eye. When you have a degree in fashion, you will make more money and hold higher positions than those without formal training.

Into the World of Style and Fashion Photography

Fashion photography is ALWAYS in fashion. Although it is mainly dependent on commerce, fashion photography is now considered as an art. Unlike before where fashion photographers see the craft as a source of income, modern fashion photographers see themselves as artists who can invent and reinvent different photo shoot techniques and style.

BECOMING A FASHION PHOTOGRAPHER

If you are a budding photographer and has always been fascinated with fashion and photography, you may want to make fashion photography as an option.

Imagine yourself traveling the world and setting foot on exotic islands and historical sites, working and hanging out with famous, most creative, and talented people in the fashion industry, taking the photos of international super models to have them published in various fashion magazines, having your named renowned internationally, and to top it all, you are paid a huge sum of amount while enjoying these perks.

Today, where almost everybody can become a fashion photographer through the use of reliable digital cameras, soft wares, and other photo editing gadgets, more and more people photo and fashion enthusiasts are into the lucrative business of fashion photography.

But, how do you break in? Here are some of the things you may want to consider:

– Make up your mind and decide if you really want to be in the business.

– Don’t hesitate about potential clients and income because fashion photographers are always in demand.

– Choose where would you want to land on the business-either freelance, ones without an agent; freelance with an agent, employed by a retailer, employed by a publication either a magazine, a book publisher, a newspaper, and the like; employed by an established fashion house, employed by an advertising company, employed by a fashion or clothes manufacturer, employed by a direct-mail company or you would want to open up your own studio and get clients on your own.

FASHION PHOTOGRAPHY CHECKLIST

So, you really want to become a fashion designer? After deciding what you really want to do and where would you want to land in the gigantic world of fashion industry, you should make a short reassessment of your skills, you work ethics and etiquette to become successful in the path you have chosen to take.

There is more to fashion, photography, and fashion photography than meets the eye. Bear in mind that the craft and the business are beyond the realms of taking good photos, models, clothes, and products. Also remember that being a fashion photographer is more than an average person who takes good pictures. Technical and artistic skills in photography are required. Additional skills in styling, natural knack for clothes, great artistic inclination in modeling and composition, and entrepreneurship spirit are also a must.

If you didn’t make it in the fashion photography scene yet, consider some options and career paths like working periodicals, ad agencies, department stores, fashion houses, modeling agencies, retailers, catalogues, galleries and in stock photography agencies while waiting for that big break. Experiences in these fields can hone your innate skills and may open up doors to greater opportunities.

More tips in becoming a fashion photographer, breaking into and succeeding as fashion photographer, starting a fashion photography business, starting a fashion photo studio, starting a glamour photo studio and even getting paid to take beautiful fashion pictures and travel the world in the internet. These sites also provide information, and pieces of advice and tips for those who are interested in entering the industry as well as for those who would want to enhance their knowledge in the craft.

Ready To Face The Future

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today’s buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today’s lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer’s needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry’s long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers’ interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as “the world’s first and only wearable electronic jacket with an integrated Apple iPod” was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: “intelligent textiles”, “smart clothes”, “i-wear” and “fashion engineering” and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation – by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we’ll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers’ work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

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